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Most of us are not aware of the fact that the term ‘Augmented Reality’ was first used by Tom Caudell, the Boeing Researcher in 1990. Tom along with his colleague, David Mizell established substitute to costly drawings and marking equipment which were used in those days to help workers. Instead Caudell developed a head- mounted device which displays flight’s required drawings and diagrams using hi-tech goggles and show them into reusable boards. Continue reading
Know how email marketers can get benefit from Augmented Reality apps. Companies first have to understand how AR differs from other digital technologies. It is the ability to overlay virtual content on physical world & how the two interact in real time.